As consultant executive creative director at global fashion retailer Rue La La, the remit was to take the Boston-based company in a totally new creative direction. This meant drafting and implementing a revised creative strategy for the brand, covering social media, web and marketing, as well as training the in-house creative team in a radically reinvigorated approach to photography and design

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  • Rue La La
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Relaunching the London-based creative agency with a new website and helping steer projects for both online and print, as consultant creative director.

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Responsible for photography, design, web and in-store visual display, as creative director of BHLDN, sister brand to fashion retailer Anthropologie and part of the Urban Outfitters group

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As creative director at Asos, overseeing the relaunch of one of the UK's largest online fashion retailers, including site redesign, video direction, marketing and photographic campaign shoots

  • asos
  • asos

Overseeing a complete change in design direction for British fashion retailer Joules Clothing, including campaign shoots, website and print

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Creating a new website design for high-street fashion retailer TK Maxx and its homewares brand, HomeSense; a key aim was to enable customers to switch between the two stores

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